As much as you have passion for your fair, tournament, or sports league, you need people to register and buy tickets.
Making purchases simple with an online form is a great first step – people can sign up from home at their convenience. And, smart marketing can help you get even more people at your event.
You can quickly understand the key areas where your sales come from by looking at your heat map. You’ll see which zip codes have the biggest number of sales, which helps you get more out of traditional marketing strategies. You can strategically locate billboards, place radio ads, etc. using data from the sales you’ve made.
Creating social media buzz is challenging – you can create hashtags, encourage people to engage with your posts, run ads, and still have a hard time breaking through.
With Stride Events’s Facebook Share & Save feature you can offer a $1-$2 discount when people share your ticketing or registration page on Facebook.
You’ll benefit from organic social media buzz and organic links to your ticketing page.
Stride Events goes even further to encourage your attendees to market your event to their family and friends. Set up rebates for everyone your attendees get to buy a ticket or register for your event.
The program is automated and fully tracked as soon as you turn it on, so you only have to assess the results.
Whether it’s your first year of an event or you’ve been doing your event for years, building your email list is key to growing your audience and increasing your sales year after year.
People are interested in your event when they visit your ticketing or registration page. The only challenge – what if you’re not open for sales yet?
This moment is the perfect opportunity to build your email list. On your ticketing or registration pages, you can have people sign up for an email notification when sales open. The email is automated, and you’ll be able to see the emails submitted.
And, these notifications will help you have a more successful opening sales day.
The death knell of online sales is abandoned carts. Automated reminder emails help you see more orders completed – for tickets and registrations.
Of course, you have your own promotions strategies to help you boost sales. It’s easy to set up promo codes in Stride Events’ system.
People like doing things together – you can help encourage ticket buyers or registrants to get one more person to come by offering a group discount on your ticketing or registration page.
These discounts apply automatically when an order reaches the number required for the group discount.
If you manage your club or membership through Stride Events, you can also create discounts for club members that validates against club membership.
It’s also easy to set up corporate discounts for local employers you’ve worked with to offer discounts to their employees.
Determine what the discount is and how many times it can be redeemed by an email. Then, you’ll send a unique registration page link to your partners that they’ll pass on to their employees.
You can also sell season passes and bundles through Stride Events’s software.
Learn how to set it up in the video below.
Reward your loyal participants with discounts based on the years they’ve participated in your event. Set the discount rate, the number of years participated, and the range of years to include.
Then, draft an email, and send it. Unique promo codes will be automatically generated and included in the email. You’ll also see the redemption stats to measure the success of your loyalty program.
You can also benefit from paid advertising opportunities on Stride Events’s pages – home page, event calendar page, and even state-specific pages. There is only one ad per page, so your ad won’t compete with another event’s ad.